Brie Bella Reflects on Wine Business Challenges and Her Ideal Las Vegas Retreat

Brie Bella, celebrated for her illustrious career as a WWE Hall of Famer, has also established herself as a formidable businesswoman. Alongside her twin sister, she has cultivated a successful wine brand, demonstrating her entrepreneurial spirit beyond the wrestling ring.

Bella is scheduled to make a special appearance at JP Brasserie and Sports Den in Las Vegas this Friday to commemorate the restaurant's grand opening. During the event, she will be promoting Bonita Bonita wine, offering fans an opportunity to engage with the former WWE Divas champion while enjoying a drink.

Navigating the Entrepreneurial Landscape

Leading a business venture presents unique obstacles, particularly without a formal background in the industry. Like many entrepreneurs, Bella has encountered the natural highs and lows of striving for success and maintaining it. In a recent interview, she candidly shared that she has often had to acquire knowledge through direct experience.

"I feel like, literally through my different business ventures, it's like I had to learn the hard way what people learned in business school," Bella remarked. "I mean, hiring employees and expecting people to have the same passion and vision you have for your company, it's like, no, they're employees, they're just showing up to work and they do a great job. And all of a sudden, it's like, awesome, the wine costs this, but no one told me the shipping would be higher in summer than it is in the fall."

She further elaborated on the initial difficulties she and her sister, Nikki, faced with financial planning. "All these different things with budgeting and just the numbers was really hard on Nikki and I at first," she explained. "But we've been in the wine industry almost 10 years now, so, I've learned, I've made a lot of financial mistakes, I'm not gonna lie, but I'm now in a really good place and understand everything."

Adapting Strategies for Sustainable Growth

The ability to learn from past errors has been paramount to Bonita Bonita's prosperity. Bella highlighted their proactive approach to business evaluation and adjustment.

"Nikki and I, the big thing we do is we're always being like, OK, so the numbers, we didn't hit them this month, like, what held us back? One, is it because we didn't promote enough? Or two, is it because no one was filling whatever wine we put out," she detailed. "We always like look and see like, how we're doing things, and then we switch it."

Looking ahead, Bella mentioned their plans for continuous evolution. "We're going to be doing some different things in 2027 than we did in 2026, hoping we'd go up to the next level and I feel like that's what's helped keep Nikki and I afloat in the business." She also acknowledged the significance of their consumer base, stating, "We're really lucky that we have a millennial buyer. I mean, we have Gen Zs too, but like the millennials are everything, and they like to drink, so it's been good for us."

Crafting the Perfect Las Vegas Experience

Bella described JP Brasserie and Sports Den as possessing a "speakeasy type of feel," offering patrons a warm and inviting atmosphere. When asked about her ideal day in Las Vegas, she painted a picture of refined relaxation and enjoyment.

"Well, always a spa day, because the spas in Las Vegas are unreal," she shared. "My favorite one's actually at the Wynn Hotel, because they have a cold plunge in their spa. I mean, you can do the works there. Nikki and I love it because then we'll get like the hydration IV."

Beyond rejuvenation, her perfect day includes exquisite dining and entertainment. "But for me it's a spa day. I love a really great dinner. Like, I want to feel like I'm somewhere else. I want all the details, I want the smells, I want the music. That's why we always go to Delilah's ‘cause you get some music, live music, and the food, everything in there is fabulous. And I love a show, a good show."

Bella expressed a clear preference for a more subdued Las Vegas experience compared to its bustling nightlife. "I don't like clubs. That's why Nikki and I love JP's because we like a lounge. I can't have chaos. I go to bed at 10 p.m. When I'm home, I go to bed at 9, but if I'm in Vegas, I still go to bed at like 11 p.m. And so, for me, I want to feel a vibe, but I don't want chaos. So that's, that's how I enjoy Vegas. It's different than my twenties. Now that girl would have told you something way different."